Taylor, Weldon J. <br/><br/>
Fundamentos de mercadeo /  
Weldon J. Taylor, Roy T. Shaw, Eduardo López-Ballori. 
 - cincinnati :  South-Western Publishing  1977. 
 - 410 p.   il.   23 cm. 
<br/><br/><label>ISBN: </label>0538227206 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADEO